Scandinavian Financial Capital
Industry
Finance
Company size
20+
Location
Russia, Sri Lanka
Year
2023
The brief
SFC had an established position in B2B investment services but lacked a distinctive brand identity. As the company prepared to enter the B2C market with a new investment proposition in Sri Lanka, it needed a complete brand system, bilingual website, investment interface and supporting sales materials
Project Scope
Logo design
Colors and pattern
The red shield of the coat of arms features the SFC monogram.
The red and white colors symbolize independence and stability, and the shield with a pattern of letters resembling a labyrinth is a metaphor that the investments of partners and customers are under reliable protec
The red and white colors symbolize independence and stability, and the shield with a pattern of letters resembling a labyrinth is a metaphor that the investments of partners and customers are under reliable protec
Transparency
The sign is made without filling the background, which refers us to the transparent practice of doing business.
Usage
For the interior design, it is possible to separate the monogram from the font block.
Variations
The company name uses several descriptors. Depending on the context, one of three options can be used:
SFC ― general name
SFC global ― international name
SFC agro ― legal name
SFC ― general name
SFC global ― international name
SFC agro ― legal name
Icon pack
A set of branded icons was drawn to visualize and design the future agro-park.
Business presentations
A package of presentation materials was developed for the project, which includes printed and web formats in Russian and English.
Variations
All materials were prepared in the developed corporate identity and adapted to editable PowerPoint and Excel formats. In addition to the text design of the slides, an important request was to develop a unified design for financial graphs and charts.
Communication
Web-site
Multi-page website
Designed in two languages (en|ru) and contains complete information about the company.
A full range of UI/UX work has been carried out.
The structure has been developed, the content has been written, and the visual part has been drawn. The website has been connected to a CRM and feedback forms for different user groups. An animated investment chart has been created with the ability to update relevant information on a monthly basis.
Investor's account
A personal account with an administrative access panel for external management has been developed for the project’s investors.
Guidebook
At the end of the project, the client received detailed video instructions on how to use all the materials developed, as well as a brand identity guide.