Gazprom Neft
Industry
Oil and gas
Company size
500 000+
Location
Russia
Year
2022−2026
The brief
The client required a long-term creative partner capable of supporting a wide range of communication initiatives — from corporate events and internal campaigns to branded environments and marketing materials. The objective was to ensure consistently high-quality design while adapting to different audiences, formats and business goals over time.
Project Scope
Project 01
Youth Council
Visual identity for a corporate association of young professionals.
Logo design
For the graphic symbol of the logo, the CM monogram was drawn, which repeats the abbreviated name used in everyday speech. The hexagonal shape of the letter "C" is associated with honeycombs, the symbol of the repository of ideas. A regular hexagon represents abundance, harmony and love.
Symbvols and pattern
In addition to the main version of the logo, which is simpler and more neutral, the variable identity of the symbols reflects the various areas of the council’s work. The stars refer to the geographical location and are associated with the outstanding achievements of young professionals. They can be used as a logblock element or as a pattern.
Color Palette
The council's activities are carried
out within the framework of the main organization, so it was important to preserve the corporate colors of the main brandbook, making only minor changes.
out within the framework of the main organization, so it was important to preserve the corporate colors of the main brandbook, making only minor changes.
Project 01: Youth Council
Concepts
As part of the work on the project, we presented 8 logo options with different conceptual solutions.
Project 01: Youth Council
Guidebook
At the end of the project, the client received detailed video instructions on how to use all the materials developed, as well as a brand identity guide.
Project 02
Scientific & Technical Conference
Visual identity for a corporate association of young professionals.
The final identity was preceded by an extensive exploration phase. We developed multiple creative concepts, testing different visual approaches and storytelling ideas before arriving at the final solution. Here are some of the directions we explored along the way.
Project 03
Future Asset
A visual communication system for an employee development program, combining presentations, motion graphics, animated content and branded materials into a cohesive learning experience.
Animated screensaver
In order to announce the upcoming events, an animated screensaver has been developed that displays the underlying concept in dynamics. The airplane-shaped logo follows the path of ongoing programs.
Illustrations & 3D
A collection of illustrations and 3D models for animation and videos has been developed.
Project 03: Future Asset
Merchandise Guidelines
A set of promotional souvenirs for the speakers and participants of the meeting was drawn and made for the event.
Project 04
Profmaster: An Employee of the Future
Animated screensaver
An online event where the Center for the Development of Production Competencies presented a new Personal Account to industry workers that will help them improve their skills.
Project 05
Campus 2024
Description
A distinctive visual identity and a branded merchandise collection for the Campus program, designed to engage students and young professionals entering the Procurement and Logistics function.
Project 06
Growth Practice
Visuals & materials
We extended the existing visual identity by developing new graphic elements and adapting the brand system for the program. A wide range of print and digital materials was created.
Illustrations & stickers
We designed a series of custom illustrations and branded stickers that expanded the visual system and reinforced the program’s identity across digital and printed materials.