Philip Morris
Industry
Tobacco
Company size
90 000+
Location
Russia
Year
2023−2026
The brief
The client was looking for a long-term creative partner to support the company's key internal events and employee experiences throughout the year. The challenge was to develop distinctive identities and immersive visual environments for annual conferences, summer festivals and New Year celebrations, each with its own atmosphere, objectives and audience expectations.
Our task was to create memorable experiences that would engage employees, strengthen corporate culture and seamlessly translate across all event touchpoints — from stage design and digital content to branded environments, printed materials and merchandise.
Our task was to create memorable experiences that would engage employees, strengthen corporate culture and seamlessly translate across all event touchpoints — from stage design and digital content to branded environments, printed materials and merchandise.
Project Scope
Growth trajectory
Regional Conference Series 2024-2025
Map & Navigation
A branded resort map, directional signage, location markers and event banners were developed as part of a unified wayfinding system, helping guests navigate the venue effortlessly while maintaining a consistent visual experience throughout the conference.
Stars Shinig
The New Year corporate event branding
A series of animated visuals inspired by the Northern Lights was created to shape the atmosphere of the event. The visual system was further extended to banquet menus, dress code communications and invitations, creating a seamless and memorable experience across every guest touchpoint.
Photography & Print Materials
We have adapted this versatile photo collection for different event formats, maintaining a strong and recognizable visual identity across all touchpoints.