The Pangea T-shirt Collection
Formatica
Pangea is a capsule collection of graphic T-shirts inspired by the diversity of cultures and indigenous communities around the world. Through a combination of minimalism, expressive graphics and a shared visual language, the collection explores identity, heritage and the many ways people shape their connection to the world.
Industry: Fashion
Location: Russia
Year: 2025
The project began with the idea of representing different cultures through a unified contemporary design system. The collection includes seven unique T-shirt designs inspired by the Nenets, Avars, Asaro, Hamar, Dogon, Chimbu and Huli peoples, each interpreted through its own visual narrative while remaining part of a cohesive series.
Most of the designs embrace a minimalist approach, transforming recognizable cultural elements into simplified forms, symbols and compositions that preserve their distinct character. In contrast, the Hamar and Huli editions introduce a more expressive and grunge-inspired aesthetic, bringing stronger textures, layered graphics and bold visual energy to the collection.
All pieces are connected through a shared system of graphic elements, typography and labeling, creating a recognizable identity for the entire Pangea collection while allowing each design to express its own unique personality.
Most of the designs embrace a minimalist approach, transforming recognizable cultural elements into simplified forms, symbols and compositions that preserve their distinct character. In contrast, the Hamar and Huli editions introduce a more expressive and grunge-inspired aesthetic, bringing stronger textures, layered graphics and bold visual energy to the collection.
All pieces are connected through a shared system of graphic elements, typography and labeling, creating a recognizable identity for the entire Pangea collection while allowing each design to express its own unique personality.
The visual identity of Pangea is built on the balance between unity and diversity. While every print explores a distinct culture and aesthetic language, recurring graphic elements, typography and composition principles tie the collection together into a coherent visual system.
Minimalist designs rely on reduction and symbolism, distilling cultural references into clean and memorable forms. More expressive pieces introduce layered textures and raw graphic energy, creating contrast within the collection while preserving its overall identity. The result is a versatile series that celebrates cultural diversity through a contemporary and emotionally engaging design language.
Minimalist designs rely on reduction and symbolism, distilling cultural references into clean and memorable forms. More expressive pieces introduce layered textures and raw graphic energy, creating contrast within the collection while preserving its overall identity. The result is a versatile series that celebrates cultural diversity through a contemporary and emotionally engaging design language.
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